Welcome to my studio

I offer copywriting as a standalone service, or as part of a web design project or Artist Residency.

Copywriting — Indicative Pricing

A longer piece, 500–800 words — from £275

A set of three shorter pieces, 200–300 words each — from £275 as a package

These are starting points, not fixed prices. Every project is different. Get in touch to discuss your project and we'll work out what's right for it.

Please note: pricing does not include an initial briefing conversation — time spent getting to know you, your offer and your voice. This is factored into a project quote separately, or absorbed into the first meeting if we're working together on something larger.

Body Oil - Soft Blue Eyes

Soft Blue Eyes began as a creative exercise — a fictional body oil brand, conceived and written as a piece of speculative work. The product doesn't exist. The philosophy behind it does.
What follows is the About page copy I developed for it: the place it comes from, the thinking behind the formulation, the rhythm it works with, the ritual it supports.

Soft Blue Eyes is a body oil made in Scotland, from plants that grow here – along and in the rivers and lochs, along the coast and in the sea itself. The landscape is where it began, not a selling point.
Soft Blue Eyes refers to a way of looking and being in the landscape.

Place
Scotland is a water country, and if you live here that gets into you. Walking by the water. Looking out over the water. Watching the water. Swimming in the water. Smelling the water. Fresh water and salt water. There is something in how differently the two waters feel – the rivers and lochs with their cold clarity and infused colour, the sea with its foams, sprays, mists and constant tidal movement. That difference is quietly present in the two oils. Fresh draws from the fresh water landscape: Scots pine, rosehip and white water lily. Salt draws from the coast: sea buckthorn from the dunes, algae and kelp from the sea. Two waters, two oils, one body moving through one day.

Nourishment
The thinking behind the composition is simple. More akin to a food philosophy, a simple recipe that uses good ingredients rather than something highly formulated from a laboratory or factory. A short list of recognisable ingredients, nothing synthetic, nothing highly processed. Plant oils, each chosen for where it is from and what it does.
The skin receives the nourishment from oil in a similar way that the digestive system receives it when taken internally. Skin is skin. Face and feet, men and women, any age.
No difference between internally and externally. Not different products for different parts of the skin. No difference between genders, ages, races.
A healthy body is a beautiful body. Beauty is about what is already there, not about buying it in a product.

Rhythm
A healthy body is generously supported by following the natural rhythms of night and day. Simple. The two oils mirror this rhythm. Mornings and Evenings. The morning oil is about the cold shower, the early swim, sun rising, becoming alert, awake and invigorated. The evening oil is about the warm bath or shower, washing off the day, settling down, preparing to rest well. The morning oil is light and fast absorbing. The evening oil is rich, slow and lavish.

Ritual
Add ritual to rhythm and you deepen the support for a healthy body. The ritual is simple: take a pause, warm the oil between your palms before applying and when you apply, notice what you notice. A body scan of sorts, using your hands, your eyes, your attention and the oil. How are your calves, your thighs, your feet this morning? How are your neck, your chest, your shoulders this evening? Gentle questions without an urgency for answers, without a fixed order.

Soft Blue Eyes body oil helps you nourish and explore the landscape that is your body.

Food:
Soup Philosophy /
#sharpknife

Soup Philosophy began in a café kitchen, where making Soup of the Day every day of the week became an exercise in thinking clearly about ingredients, technique and simplicity. This is the philosophy that came out of that period — written as both a personal record and a piece of copywriting research into how to write about food with a point of view.

Soup Philosophy
For about a year I worked as a cook in a café. Soup Of The Day was on the menu every day of the week, all seasons. The café was vegetarian but as a rule we tried to make the soup vegan and gluten free. I love working with vegetables so the rule didn’t feel restrictive. I came to enjoy the ritual of waking up the kitchen, unrolling my canvas knife carrier, putting on my apron and heading into the store room with a big bag to collect ingredients. It also turned out to be the most creative part of the job as the rest of the menu depended on set recipes, either cooked or assembled to order. The whole experience made me develop and refine my Soup Philosophy.

#sharpknife
A sharp knife, good lighting and a kitchen that is easy to keep clean, especially unobstructed counter surfaces, is what I look for when I walk in. The lighting and the set-up is often not in one’s control but a sharp knife can be. I got in the habit of carrying my own. Like a proper chef. I once read about a chef that takes hers on holiday with her, even if she is staying in a hotel.

Start Low and Slow
Hob on. Heavy pot. Olive oil. Important to warm the oil first and make sure that the bottom of the pot is coated. Having a little conversation with the oil first, then introducing the onions. After adding the onions and stirring them well to coat them well, the conversation with them takes about 45 minutes to an hour. Patience. (Think of patience as a soup ingredient.) Let the onions transform from crisp opaque white to soft translucent golden and reduce in bulk by two thirds. Add garlic after the transformation for about 15 minutes or so.

Tray Out, Veg In.
As the onions and garlic are disappearing it is the turn of the main the vegetables to become bright and vibrant against the blank canvas of the stainless steel roasting tray. And then amplified by a coating of olive oil. I’d often pause here for a quick style and a photo. Cook’s food porn rather than customer food porn. Cauliflower with paprika, butternut with chilli, red peppers and tomatoes, sweet potato in thick rough dice, mushrooms, squat little cylinders of carrot. Half an hour in a hot oven – 180/200 degrees Celsius – literally give the vegetables the edge. A little brown edge with lots of flavour.

No Stock, No Tins.
Use this instead: Olive Oil, Sea Salt, Fresh Roasted Lemons.
I became adamant about not using stock in my soup. I don’t like it in terms of flavour – harsh and ‘flat’. I don’t like it for what it contains – mostly salt, starch, protein and oil. And I don’t like it for what it is - a highly processed product.  I wanted the fresh soup to be fresh and taste fresh.
Occasionally I’d add dried herbs like rosemary or thyme, or paprika and chilli.
What I came to rely on though – my secret ingredient – was fresh lemons roasted with the main vegetables. Then scoop out the flesh. (It is possible to eat/use the peel as well.) And often I’d adjust the taste with freshly squeezed lemon juice.

Finish With A Rough Blend
Once all was in the pot on the hob with kettles of boiling water added, in goes the stick blender. I’d intentionally leave some texture in the soup so that you can make out the ingredients rather than go for a uniform smooth puree. Which can veer into the territory of goop, eerie. Taste and Season. Taste again. It is at this point that I would add most of the salt. I like getting my hand into a jar of sea salt crystals and measuring out by the finger full.

Serve With
I’d say either a bit of fresh chopped parsley or a swirl of pumpkin seed oil. Both if that looks good. 
A slice of sourdough (not sourfaux) with a chunk of cold butter. Or oatcakes, because you are in Scotland or because you are keeping it gluten free.

That is the soup. Not complicated. What the season provides, what the store room holds, what patience and a sharp knife make possible.

Food:
Honey is not just honey

Honey is not just honey is a personal essay about terroir, belonging, and what a teaspoon contains. It began as a piece of copywriting research — the kind of thinking that goes into writing well about food, place and provenance. It ended up being about where I've lived, and how I now live, here.

Honey is not just honey.

For a long time honey was a jar in the cupboard, something to stir into rooibos tea or spread on bread with peanut butter. Slowly I began to taste it differently. To notice that each honey has its own flavour, its own colour, its own particular sweetness. Each jar has its own texture. A texture that has to be negotiated with, form the very runny balancing act to the crystals that has to coaxed with a little warmth. I realised that I wasn’t tasting just honey but places, trees, orchards, flowers, sunshine, familiar places but translated, new places.  

Winemakers have a word for this: terroir. The way wine carries within it the soil, the slope, the microclimate of the vineyard. Architects use something similar the ‘philosophy of place’, the idea that good buildings grow from and respond to the land they stand on. We’ve always known that honey does this. It encodes the landscape it comes from, season after season, flower by flower. Sure, we forget when we’ve gone to the supermarket a few times and grabbed the easy squeezy that always has the same colour.

On the west coast of South Africa where I grew up, the honeys were eucalyptus, fynbos and orange blossom. The eucalyptus – bloekom in Afrikaans – is not a native, it came from Australia, but is an ubiquitous, synonymous even, presence on farmsteads. Near my grandparents’ home on the farm there was a bloekom bos where a neighbour, who is a market gardener and beekeeper, kept hives. The exchange was always a few jars honey. The area is within the fynbos biome. So honey from the veld, the uncultivated land, would be fynbos honey. Rooibos tea and buchu are two of the more well-known species, they typify the low growing and tough flora of this extraordinarily diverse and highly endemic biome. Because of this fynbos honey has a taste that is hard to pin or describe, but utterly enchanting. Nearby, at Citrusdal, there were orange orchards on an international scale. Therefore orange blossom honey.

Later, living in London with an Italian partner of the type who returns from home visits with suitcases full of food, I discovered the Italian honeys. Dandelion and chestnut – tarassaco e  castagno – became my favourites. Dandelion for its audacious yellow. Chestnut for being beautifully dark and slightly bitter. I became fascinated by the idea of bitter honey. The contrast of sweet and bitter within the same, perfectly complementary, inseparable. 

In Cornwall someone told me about having a teaspoon of honey from where you live as a remedy for hay fever. Since the hay fever was quite debilitating and the over the counter anti histamine even worse, I got good at spotting local honey. And there was always the honey lady at the twice weekly market on Truro’s Lemon Quay. Also in Truro, at the Polish food store, I discovered buckwheat honey, which is a favourite. Love the earthiness.

Now in Scotland it is mostly heather honey. The taste of moorland in late summer.

Once I attended a honey tasting while staying at The Newt in Somerset. I remember there was an impressive array of honey to taste, one or two very unusual honeys, and I remember the presenter showing us the quantity of honey each bee makes in their lifetime. It is so small. I was somewhat taken aback thinking how casual we are with honey. One teaspoon of honey is hundreds of bees’ life work! There is something sorrowful in that, and something else – an invitation. An invitation to pause and meditate. To let that teaspoon unfold into the lives of bees, the lives of plants, a season, all the breezes, all the rain, all the sunshine, all the moonlit nights, all the dark nights of that season. The owls and deer that shared the territory with the bees and plants. The patient beekeeper.

Which makes honey such a great gift in my opinion. A small jar in the luggage for the friend who lives in the city and haven’t had the chance yet to come and visit me, swim in the sea and go for long walks. A jar for family back home who wonder about where I live and what it is like. A jar for friends who have everything and don’t need anything. A housewarming gift for a friend who lives locally. Honey lets me show people where I live. Honey lets me share my home. And through honey I become part of the landscape, it is a way of belonging to a place.

Honey is not just honey.

Get in touch

anja.cornelia.creative@gmail.com